Kenny Dichter, Chief Executive Officer and Chairman of the Board

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Kenny Dichter is the Founder, Chief Executive Officer and Chairman of WUP. Mr. Dichter has long been recognized as an entrepreneur with expertise in branding, marketing, public relations and advertising. Prior to founding WUP, Mr. Dichter founded Marquis Jet and pioneered the first-ever fractional jet card program. Mr. Dichter successfully led Marquis Jet through its sale to Warren Buffett’s Berkshire Hathaway’s NetJets in 2010.

Among his other founding credits, in 2010, Mr. Dichter co-founded Tequila Avion, an ultra-premium tequila brand which was acquired by Pernod Ricard in 2014. Mr. Dichter is also a founding investor in Juice Press, an organic food and juice company with 86 locations in the United States. Earlier in his career, Mr. Dichter co-founded Alphabet City, a sports marketing and music company that was sold to Robert Sillerman’s SFX Entertainment in 1998.

Mr. Dichter is very involved in philanthropic initiatives and in 2020, he spearheaded Meals Up with Wheels Up partners and ambassadors to fight hunger using the Wheels Up Cares platform to support the efforts of the organization, Feeding America. Mr. Dichter is a major supporter of his alma mater, the University of Wisconsin-Madison. In 2019, he partnered with the Office of Admissions and Recruitment in Madison to launch the Fly High Fund, which will support digital outreach to students with diverse backgrounds to encourage them to apply. Mr. Dichter holds a B.A. of Sociology from the University of Wisconsin-Madison.

Vinayak Hegde, President

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Vinayak Hegde has served as WUP’s President since October 2021. He joined the company in May 2021 as our Chief Marketplace Officer. Hegde oversees strategy and execution of initiatives across all aspects of Wheels Up, including revenue accountability, product strategy, technology development, business strategy, sales and member experience, and operations. Mr. Hegde served as the President and COO of Blink Health from July of 2020 through March 2021. Prior to this, he served as the Chief Marketing Officer of Airbnb Homes from September 2018 to July 2020. He was responsible for the growth and marketing of their global business, which grew to $4.8 billion in revenue and over $38 billion in bookings during his tenure. From October 2014 to September 2018, he served as Global Chief Marketing Officer at Groupon where he managed marketing, national sales and revenue management. He launched Groupon’s brand campaigns and growth strategy, which grew to service over 50 million customers worldwide with over 160 million Groupon app downloads. He led Groupon’s acquisition of LivingSocial.com, an online marketplace for users to buy and share things to do in their city, serving as President of Livingsocial.com after the transaction. He was Groupon’s VP of Computational and Growth Marketing from February 2012 to October 2014. Prior to Groupon, he spent twelve years with Amazon, managing global payments from 2000 through March 2006, and serving as General Manager for Amazon Smile, Amazon Goldbox, the CRM program and all social media channels from March 2006 through February 2012. Additionally, he led product and engineering for Amazon’s traffic and marketing organization. In February 2021, Mr. Hegde joined the Board of Directors of the Gannett Co., Inc. He holds a Bachelor of Engineering degree from National Institute of Technology, Karnataka, India.

Thomas W. Bergeson, Chief Operating Officer

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Lieutenant General, U.S. Air Force, Retired, Thomas W. Bergeson has served as WUP’s Chief Operating Officer since August 2020. As WUP’s Chief Operating Officer, Bergeson provides leadership across the operations team as WUP continues to integrate its recent acquisitions of Mountain Aviation, Gama, DPJ, Avianis and TMC. Lieutenant General Bergeson served in the U.S. Air Force for 35 years. His deep experience and expertise in global aviation and management includes more than 3,500 hours flown in various aircraft as a fighter pilot. He holds a B.S. from the United States Air Force Academy, an M.S. in Aerospace Science from Embry-Riddle Aeronautical University, an M.A. in Airpower Art and Science from the School of Advanced Airpower Studies, Air University, Maxwell AFB, and completed the Program for Senior Executives in National and International Security, John F. Kennedy School of Government, Harvard University.

Eric Jacobs, Chief Financial Officer

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Eric Jacobs has served as WUP’s Chief Financial Officer since April 2018. As WUP’s Chief Financial Officer, Mr. Jacobs oversees the finance and accounting, investor relations and strategic corporate development functions, including treasury and mergers and acquisitions. Previously, Mr. Jacobs served as Senior Vice President, Corporate Development of Cox Automotive, Inc. and Executive Vice President, Chief Financial & Administrative Officer of Dealertrack Technologies, Inc., a publicly-traded company, and collectively, the largest marketplace and leading provider of SaaS solutions to the U.S. retail automotive industry. Mr. Jacob’s previous roles at Dealertrack include serving as President of its Canadian subsidiary and as General Counsel and Secretary. He was also a corporate attorney at O’Melveny & Myers LLP and a CPA at KPMG. Mr. Jacobs holds a B.S. in Business Administration from Rider University and a J.D. from Rutgers School of Law-Newark.

Lee Applbaum, Chief Marketing Officer

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Lee Applbaum has served as WUP’s Chief Marketing Officer since October 2020. Mr. Applbaum has over 25 years of experience transforming iconic brands such as Patrón, Grey Goose, Target and Coca-Cola. In his role as Chief Marketing Officer, Mr. Applbaum leads all strategic marketing and brand positioning. He has been recognized throughout his career as a brand builder and innovative marketer whose work has disrupted industries including his oversight of the successful $5.1 billion sale of Patrón to Bacardi in 2018, where he also previously held the Global Chief Marketing Officer role. Mr. Applbaum holds a BBA in Marketing from the University of Texas at Austin and an MBA from the University of Massachusetts at Amherst.

Laura Heltebran, Chief Legal Officer

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Laura Heltebran has served as WUP’s Chief Legal Officer since December 2020. Ms. Heltebran oversees all legal affairs, corporate governance, privacy, IP, compliance and risk matters. Previously, she served as Senior Vice President and Deputy General Counsel of Hilton Worldwide where she was responsible for worldwide litigation, compliance, employment, benefits and technology support. Ms. Heltebran also served as Senior Vice President and Deputy General Counsel of Hewlett Packard Enterprise, Senior Vice President and Senior Corporate Counsel of Xerox, Inc., and has experience working at other major corporations including Time Warner and The Coca-Cola Company. Ms. Heltebran holds a B.A. from George Mason University and a J.D. from George Mason University School of Law.

Jason Horowitz, Chief Business Officer

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Jason Horowitz has served as WUP’s Chief Business Officer since August 2020. Mr. Horowitz focuses on corporate development, business strategy, mergers and acquisitions and opportunities within the capital markets to maximize the value of WUP. Mr. Horowitz has been with WUP since 2013, having previously served as General Counsel and Chief Operating Officer. Throughout his years at WUP, he has played a key leadership role across the organization, including in raising capital and creating stakeholder value, helping to drive an enterprise value for WUP in excess of $2.1 billion. Previously, Mr. Horowitz served as Senior Vice President — Business and Legal Affairs for CKX, Inc., a publicly traded diversified media company. Mr. Horowitz holds a B.A. from the University of Pennsylvania, and a J.D. from Fordham Law School.

Francesca Molinari, Chief People Officer

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Francesca Molinari has served as WUP’s first Chief People Officer since December 2020. As WUP’s Chief People Officer, Ms. Molinari is responsible for all aspects of human resources and culture at WUP, including organizational design, talent acquisition, development, and retention, as well as diversity and inclusion functions. She most recently led Human Resources Business Partnering for Adobe’s Digital Experience marketing cloud business, with a focus on driving organizational growth, scalability, and transformation for more than 5,000 employees worldwide. Prior to her time at Adobe, she served as Chief Human Resources Officer at Magento. Ms. Molinari also held leadership roles in people management for major corporations including eBay, GE Capital, and Macy’s. Ms. Molinari holds a B.A. from Hofstra University and a Master of Science in Human Resources Management from New School University.